Brainstorming strategy advantages, constraints and stages of application
Brainstorming strategy advantages, constraints and stages of application
Definition of brainstorming strategy
Is to develop the ability of individuals to solve problems creatively by allowing them to participate as many ideas as possible automatically and quickly, through which to discuss the same problem, then revise the ideas available, and choose the most appropriate solution for them, also defined as the situation of putting the mind in an environment of full readiness to think in all aspects and directions, to generate as many ideas as possible about the problem or subject matter under study, which requires the removal of all obstacles, and personal reservations in front of people, to reveal everything that's on their mind.
Brainstorming strategy goal
The main objective of the brainstorming strategy is to help participants generate as many answers to a question from the person who runs the brainstorming session.
Principles of brainstorming strategy
One of the most important principles of brainstorming strategy is:
- Deferral of the evaluation process: Since none of the ideas generated in the first phase of the session may be evaluated, this may lead to the person with the critical idea, or who has been evaluated, distracting him from trying to think better, because feeling nervous or afraid of criticism hinders the process of positive thinking.
- Free thinking: access to a state of insecurity, or fear of putting creative ideas forward in an atmosphere free of criticism and evaluation.
- Quantum before how: the interest in generating as many ideas as possible of any quality, based on the fact that creative ideas and solutions to problems arise after the introduction of a number of unfamiliar solutions and lower quality ideas.
- Cumulative thinking: building on the ideas of others, and coming up with new ideas.
Key steps in implementing brainstorming strategy
Here are the key steps in implementing the brainstorming strategy:
- Identify the goal and raise the subject to be studied, and do the required mental preparation for the participants.
- Encourage participants to put forward all possible ideas or opinions.
- Intervention to correct the course of thinking of participants when necessary.
- Help participants draw final ideas.
Stages of brainstorming strategy implementation
There are many stages to follow while implementing the brainstorming strategy:
- Identify and discuss the problem by giving the person running the session simple information about the topic or problem that will be discussed.
- Reformulate the topic; this is done by asking questions about the subject, and writing these questions in a clear place for all.
- Creating an atmosphere of creativity and brainstorming: This phase takes about 5 minutes in which participants are trained to answer one or more of the questions asked in the second phase.
- Brainstorming: Participants at this stage begin to put their ideas freely, and the person who runs the session writes notes and writes them on (blackboard, panel or paper), and puts them in a prominent place for all while numbering ideas according to the sequence of their receipts, and then leaves the room for participants to think about the ideas presented and put more of them.
- Define the strangest idea: choose the strangest and most distant ideas on the subject, and then ask the person who runs the discussion to think about how to turn these ideas into practical ideas.
- Evaluation session: The aim of this stage is to evaluate ideas and determine what can be taken from them, and sometimes good ideas are very prominent and clear, but good ideas are often difficult to identify, and the evaluation process needs some kind of creative thinking that starts with dozens of ideas and summarizes them to reach the good few.
Brainstorming strategy features
- Easy to apply, and you don't need long training.
- Develops creative thinking.
- Enhances self-confidence by freely asking participants their opinions without fear of criticism by others.
- It creates a vibrant and collaborative environment and opens doors to creative individual effort.
- Offers many different perspectives.
Brainstorming strategy constraints
There are many main obstacles when implementing the brainstorming strategy, most notably:
- Cognitive impairments, and a person adopts one way to look at things and things.
- Psychological factors are the fear of failure resulting from an individual's lack of self-confidence and his ability to create new ideas and convince others of them.
- Focus on the need to agree with others, and the fear of putting forward new ideas that expose the owner to criticism.
- Self-imposed restrictions when dealing with different problems and issues.
- Adhere to specific patterns.
- Blind delivery of assumptions.
- Haste to evaluate ideas: a fundamental social obstacle in the creative thinking process.
